SEO Review of Laptop-Notebook-Review.com
This SEO Review on Laptop-Notebook-Review.com is a review based on our own experiences with our own sites & on occasion the experiences of some very knowledgeable friends.
Although this review is given in an advisory capacity, please do remember that anything we advise has already been implemented & tested on our own sites, including this one.
Having said that, this review will focus on not how pretty the site is or what the content is, (that is not really our concern).
It will focus solely on the various Search Engine Optimization techniques in order to help this website achieve better ranking not just for the home page, but also for the individual articles & posts.
Use Of Heading / Title Tags
Laptop-Notebook-Review.com
1. There is no H1 title tag to your index / home page although for some reason there appears to be a H2 tag on your “Home” button / link which should not be there.
2. Multiple use of H1 tag on the page, this is bad practice these days as multiple use of the H1 tag has been associated with spammers.
3. Use of H3 tag in sidebars, whilst this is not actually an error, it is usually better to use H4 as your heading tag in the sidebar & then use H3 throughout your articles.
4.You only use one title or heading to your articles & many of these are quite lengthy & get tagged onto your URL to form the permalink to your article. A much better way to do this is to use 2 to 4 strong keywords for your permalink title, with the strongest keywords to the far left (it does not need to be human readable as this is for search engines only). Then use a H3 tag at the very top of your article to create a more lengthy & human readable title / heading. When you finish writing your article, make sure to use All In One SEO and use your H3 title in the title box provided. Also make sure that the keywords used in your permalink title are also used in your H3 title & again in the first sentence of your article, also bold these keywords in your first sentence, but not the entire sentence as you will dilute the effect.
Example:
Note that the only H1 is the website title as it should be, also all permalinks are now H2 with H3 as the actual title to the articles & H4 is used in the sidebar. The H2 & H3 heading tags have a very similar weighting factor, yet both are seen as far more important than a H1 tag these days.
One other thing you should give some thought to is moving your top nav bar down and place it above the categories menu bar or do away with it completely & use a page widget in your sidebar to access those pages. (see following images to see why)!
SEO Text Browser View Of Your Page
Example:
A Comparison..?
As you can see, this is how the search engines will read your page, whatever is at the top left of the page is read 1st & in your case it is Home, Contact, About…
In the example it is My Blog Review in a H1 tag, followed by the WordPress tag line, which is just a short description. Nevertheless this is an important aspect of getting your site ranked well & one that is very often over looked. Always remember that search engines give more weight to what is at the top left of any page & this is the reason why you should always place sidebars on the far right.
Meta Details Of Site
Although some say that the meta tag details of a page are no longer relevant & therefore do not matter, this is not strictly true. A good title and description with 5 to 10 strong keywords / key phrases, will help to confirm to the search engines exactly what your website is all about.
Your Meta Tag Details
Your title tag is far too long as you appear to have combined part of a description with it. Remember the more words you use in your title, the more you dilute the value of each one in terms of keyword weight & value granted by the search engines. Try Laptop & Notebook Reviews and I am sure you will score far higher than 66%.
Also your description need a little attention, there is no need of hyphens or .com & would be much better starting with “Laptop & Notebook Reviews”
As for your choice of keywords, you are not going to gain any ranking value for the words you have chosen because they are far too competitive for such a young site. Ideally you need to create 5 long tail keywords / phrases that can be used regularly throughout your various articles & pages, something along the lines of “My Notebook Reviews”, “Independent Laptop Reviews”, “ Latest Laptop & Notebook Review 2010” etc etc
Whilst these terms may not have the monthly search potential of your current keywords, they are likely to have far less competition and therefore it becomes possible for you to rank well for them. The trick with keywords is to be able to strike a balance between monthly search potential & competition, for a site the age of yours, I would recommend staying below a 50% competition threshold until the site has gained some authority and in excess of 2 to 3000 unique visitors per month, then at this point gradually increase the competition factor and choose higher value keywords.
Keyword Density
Although not as critical as it once was, it is still worthwhile keeping a check on from time to time..?
Keyword Density Of Laptop-Netbook-Review.com
Ok as you can see in the image above, there are numerous occurrences of various dates..? I am assuming that these are due to the byline tag in your theme & not actually related to the article as such. If this is so then it is a fairly easy task to remove these date words / numbers & thereby increase your keyword density slightly. After all there is not much point in diluting down keywords & highly relevant phrases with what amounts to useless rubbish.
The Use Of Bold Text
Extract of Source Code From Laptop-Netbook-Review.com
On viewing the source code from your home / index page, it appears there is not any use of the bold / strong tags. Both the bold / strong tags & the italic / em tags actually carry more value than a H1 tag these days & therefore they should be used to add weight to the page by highlighting words or phrases of particular importance. A good example of this is the phrase I have underlined in red above, that phrase is the start of your article & as I mentioned earlier, it is always of value to bold your keywords or key phrase in your 1st sentence.
The reason I labour the point about the 1st sentence is that this theme uses a character limit to form excerpts and therefore using bold further down the page is not going to be of value to the home / index page, although they will still be of value in ranking the actual article.
Many of the measures mentioned here may seem trivial & insignificant, but I can assure you that by implementing these small measures, you will notice very quickly an improvement in your site & article ranking. It is also an unfortunate fact of life that many theme designers do not place enough emphasis on SEO for whatever reason & as such tend to build themes based purely on aesthetics, which is not always the best practice unfortunately.
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Posted by Steve Nickson
on Jun 17 2010. Filed under Blog Review.
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